Introduction: Since the concept of VR/AR has been well known to the public, there are endless discoveries and information about it, but there are still many people about the concepts of virtual reality (VR), augmented reality (AR) and mixed reality (MR). And the value is still confused, today the little brother will sort out for everyone.
Since the concept of VR/AR has been well known to the public, there are endless discoveries and information about it, but there are still many people who are concerned about virtual reality (VR), augmented reality (AR) and mixed reality (MR). The concept and value are still confused. Today, the little brother will sort out for everyone.
I heard that VR should no longer be associated with the VR gaming experience of roller coaster games. In fact, VR/AR technology has penetrated into our business applications and the lives of individual users. In 2021, it is possible to become a $108 billion AR/VR industry, and you must know the following.
What is virtual reality?
Virtual reality is a broad term for a multi-sensory computer-generated experience that allows users to experience and interact with the simulated environment.
According to the virtual reality industry, the theme of this technology is rooted in the stereoscopic audience of the 19th century. Research on immersive (albeit non-interactive) films for decades has given way to early experiments in the 1960s, which were called "artificial environments," and the original computer-generated world users could actually navigate.
By the 1990s, virtual reality became the backbone of popular culture, thanks to The Lawnmower Man (1992) and early game equipment and movies from Sega and Nintendo.
Today, commercial virtual reality headsets combine features such as touch, motion and position sensing, as well as high-resolution 3D graphics that are close to real-world visual fidelity. Major players such as Google, Microsoft and Facebook have invested heavily in glasses and development for this technology.
What is augmented reality?
Unlike virtual reality, which seeks to immerse users in a completely virtual environment, augmented reality uses digitally generated perceptual overlays to augment the real world.
The first head-mounted AR display was created at Harvard in 1968, but it was not until 2008 that AR presented its first commercial application in the form of a BMW magazine ad, allowing users to keep printed pages in front of the computer to produce on-screen images. .
Since then, Augmented Reality has been the mainstay of marketers, unlocking AR content in the form of QR codes. Early AR applications for smartphones and personal computers targeted consumers by allowing them to perform operations such as trial products. However, starting with Pokemon Go, this technology broke through the success of consumers for the first time.
Although the adoption phase is still in its early stages, augmented reality is expected to have a huge impact on everyday life through various consumer and enterprise applications, while some predict that augmented reality technology will be more common and important than the Internet. .
What is mixed reality?
Mixed reality refers to an augmented reality in which projected graphics are visualized to make them appear to interact with the real world. A frequently cited example is Magic Leap's visualization of 3D whales jumping out of the stadium floor, which is possible thanks to the augmented reality headset worn by the audience.
AR, VR and MR applications use many types of hardware, including haptic and niche devices, allowing visually impaired people to "see" their taste buds.
However, for most consumer and enterprise applications, virtual reality hardware typically constitutes a headset, such as HTC VIVE, Oculus Go or Sony PlayStationVR.
For AR and MR applications, the hardware can be an AR-enabled headset, an AR-enabled AR, a mobile device like a tablet, or a wearable device like a smart watch. All major smartphone manufacturers are looking forward to AR growth, and many have begun to equip their latest models with components that support this growth, such as the Snapdragon mobile processor and active depth sensing package - basically mini-LiDAR. - Apple and Google have jumped into the AR and MR games with a duel SDK ARKit from Apple and ARCORE from Google.
In the future, we will definitely see streamlined AR glasses and may be even moreClose to contact lenses.
Which market will be bigger, AR or VR?
The future of augmented reality and virtual reality is huge. This is the common consensus of every expert on this topic. But the augmented reality environment is higher than virtual reality.
The reason is that the VR environment essentially requires the user's full attention, which makes the technology unsuitable for realistic social interaction outside the digital world. On the other hand, AR is likely to become a ready-to-go technology for everyday life, seamlessly integrated into everyday real-world interactions. With the development of AR Cloud, this will become more and more real.
is described by some as a world digital twin, AR Cloud is essentially a digital copy of the real world that any user can access at any time.
For example, soon after, any device on my given time (such as a smartphone or wearable device) could teach me all the information about the building by training the camera. (Currently GPS is running as a poor AR cloud).
Industries affected by AR and VR
The $10 trillion global construction industry has used roughly the same technology over the past century. AR and VR are helping to change this through a variety of applications that allow project managers to track progress and builders so that projects can go smoothly.
This technology is still emerging, and you can build future architectural designs through virtual reality technology in the early stages of project implementation, roaming and discovering problems. Whether it is architectural design or the restoration of every link, VR virtual reality technology is making a great shine in engineering.
Not long ago, futurists predicted that virtual reality would change the face of education. The speed of adopting virtual reality in education is much slower than many people hope, which requires the precipitation of technology and the development of the network environment.
Despite this, many K-12 projects are looking for Oculus and HTC wearables, as well as cheaper VR content, such as sending students to virtual field trips, visiting the solar system, and strolling through the Jurassic period.
Part of the application has now turned to augmented reality in education. Textbooks are being printed on “clickable paper” and elementary school students are working with many AR applications to create their own AR experience. Enhanced field trips can easily turn into an impressive experience, and the digital puzzle box is challenging students to solve problems while sitting in a comfortable classroom.
From the treatment of autistic patients to the restoration of low vision, virtual reality is used as an effective treatment in a variety of healthcare applications.
VR is also becoming an effective teaching tool in the healthcare field. For example, students can now watch VR surgery and dissect VR corpses.
Health care is also well prepared for AR adoption because it requires individuals to make important decisions on the fly through available information. Just as surgeons use robots to enhance the mystery of humans, the industry is investigating new uses for heads-up displays and wearables to improve the decision-making power of people who are often under stress and muzzle.
By 2022, the value of the enterprise virtual reality training market may exceed $6 billion. Pilots have been training VR simulators for generations, but now many high-risk workers, such as oil and gas, and other utilities and heavy industries, are gaining the opportunity to marry them in the virtual world, not at work. The risk of injury or the costly mistake is much higher.
Augmented reality has also caused a stir in corporate training, especially in the field of technical training. Honeywell recently announced a hybrid reality simulation tool for training its industrial employees using Microsoft's HoloLens, and it's easy to imagine that workers from all walks of life get visual aid when learning service calls.
Caterpillar and BP are two AR-owned companies that train and mentor technicians in the field.
The real estate industry relies heavily on the visualization of customers in the new environment and is particularly excited about the prospects of AR/VR technology.
It is extremely simple to visit the national and even global properties without leaving home. Many domestic real estate platforms, including Shell Net, are already starting to apply VR.virtual reality technology. There is now an AR family staging application abroad that allows users to put their chosen virtual furniture in a place they might be interested in.
One of the biggest deployments of VR/AR is advertising. In April 2018, Facebook began to let developers build AR applications that include location-triggered elements and develop VR adware, and Google did the same.
There are many potential apps, but you can be sure that the first and most prolific will involve user marketing in the real world.
Each restaurant and store we may have recently will trigger a floating billboard or promotion.
Online shopping has always been impossible to experience for yourself. But what if you can try on clothes virtually before you buy?
This is the value of AR technology as a virtual fitting room, allowing shoppers to virtually try on clothing before buying. This technology may soon solve a tricky problem with online shopping: how to ensure that when you only have model photos to continue.
According to IDC, the value of AR and VR products and services will reach $27 billion, an increase of about 90% over the previous year. Broadly speaking, by 2022, the market value of AR and VR companies is about $56 billion, while the consumer market may be worth $53 billion.
To realize the future of the VRAR industry, all industry technology companies need to invest a lot of money and ideas, and we have reason to believe that all of this will soon become a reality. Now every industry has enough action to show that we are on the road to hope.
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