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Introduction: For public clouds, it is estimated that more than 80% of users use the services provided by AWS, Microsoft Azure or Google Cloud Platform. So why do customers tend to adopt one platform instead of another? There are certainly some nuances between cloud platforms, which are discussed further below.

In the current IT world, almost every enterprise is migrating workloads or services to the cloud. While this may be a bit of an exaggeration, there is no doubt that the business migration of most companies has contributed to the development of public and managed private clouds. For users who are not getting started, adopting a public cloud means using an infrastructure that is shared with others in very large data centers. Using a hosted private cloud means that users can get a dedicated cloud computing environment in a hosted data center.

When people talk about massive migration to the cloud platform, these cloud platforms usually refer to public cloud products provided by cloud computing giants such as Amazon Web Services, Microsoft Azure or Google Cloud Platform. But it is becoming increasingly clear that although these three cloud computing vendors dominate the market, companies have more viable cloud computing in terms of public and private cloud choices than ever before. alternative plan.

The quarterly advisory report on cloud transformation released by research institute 451 Research on November 22, 2017 pointed out that “no cloud platform can lead everything” is absolutely correct. More and more organizations are moving their IT assets to a cloudy environment, which means that any vendor in the public or local cloud market faces significant opportunities and of course significant potential challenges.

For public clouds, it is estimated that more than 80% of users use AWS, Microsoft Azure or Google Cloud platform services. So why do customers tend to adopt one platform instead of another? There are certainly some nuances between cloud platforms, which are discussed further below.

The key is that these cloud platforms take up the market share they have and pay more attention to brand reputation and perception of long-term stability. In addition, all three companies have a broad portfolio of services and high performance metrics.

Private cloud providers (including brands such as Nutanix, Dell EMC, and Red Hat) continue to grow steadily and mentionHardware-centric, software-oriented and hybrid products to meet a variety of needs.

So what are the expectations of enterprises now for cloud computing providers? What can these providers do to differentiate? This is not easy, and the value of differentiation is still being classified.

Business users expect their cloud computing providers to have:

advanced service capabilities and capabilities;

low total cost of ownership and high return on investment;

Highly responsive technical support and expertise.

Any cloud computing vendor needs to include these attributes. The following are currently the differentiating factors that enable suppliers and users to gain a deeper understanding, which 451 Research has quantified:

breadth and depth of product/service portfolio;

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Strategic vision for digital transformation;

solid brand and reputation;

geographic footprint;

innovation capability;

able to cooperate and provide Access to partner networks;

support cloudy/hybrid environments;

understand business.

Of course, these competitive advantages will vary with users and other factors such as project time and vertical market. 451 Research found that organizations are paying more attention to their ability to support cloudy/hybrid environments as they continue to evolve during the digital transformation process. Manufacturing organizations place more emphasis on the ability of suppliers to understand their business, while organizations in the service industry place more emphasis on innovation than others.

451 Research also found that for internal private cloud users, a focus on strategic vision and “understand my business” factors may reward those for large-scale digital industry organizations, such as healthcare and manufacturing. The ability of partners and support for a cloudy/hybrid environment is closely aligned with the strategic vision, which is a key issue for the healthcare, manufacturing, communications, media, publishing industries and large organizations (more than 10,000 employees).

Cloudy/mixed environment

Obviously, in the past few years, people have seen more organizations will notThe same degree of cloudy solution is incorporated into its IT environment. In addition, people see more cloud computing environments with some kind of data/workload migration or seamless interoperability. Digital transformation seems to be driving the development of these cloudy/hybrid environments, although the cloudy/hybrid functionality has not become a top priority for the organization's demand list. But according to Research, IT service providers and vendors must make this a standard feature of their platform and develop partnerships in the cloud computing environment (very large-scale IaaS, hosted private cloud, hosting and hardware vendors).

The rise of the AWS cloud platform

In the previous article, mentioned the "nuances" of the world's three major cloud computing providers (AWS, Google Cloud Platform, Microsoft Azure) cloud services and in the public The dominant fact in the cloud environment. Keep in mind that although many competitors have launched their own multi-platform portfolio, including hosting, private clouds and managed IT services. But if you look closely at which organizations are choosing the AWS cloud platform and which organizations are choosing other cloud platforms, you may find that there is an AWS "type".

The results of the 451 Research survey determined that AWS received an above-average rating on the supplier's most critical attributes, and that users are most likely to recommend and re-purchase AWS services at the same time. It seems to be a hybrid, collocation, and DIY feature of its platform that makes it more attractive. Some interviewees even refer to AWS as "IT McDonald's" because they know that they will get the same thing no matter where they are, and the only difference is that Amazon does not carry out different businesses around the world, so users or Accept it in its entirety, or choose a cloud service from another vendor.

There are also some features that are unique to users of Microsoft Azure and Google Cloud Platform. Microsoft Azure customers tend to choose only Azure as their cloud platform, just as AWS users don't tend to use a cloudy environment. In the 451 Research survey, the importance of the huge geographic coverage of Microsoft Azure was also pointed out.

Although the “strategic vision” is the main factor in the development of cloud computing customers' business, the survey report of 451 Research pointed out that innovation is especially important for Google Cloud platform users. These organizationsThere is a tendency to focus on the potential benefits of cutting-edge technology and the “open platform” that the company offers. Google Cloud Platform users can also take advantage of Google's cloudy/hybrid support and the ability to work with other platform users.

What is the next step?

It is clear from the market data and evidence that although “every enterprise is turning to cloud computing” may be correct, there are still a lot of variables to be weighed before this leap. And the organization has moved its business to the cloud, and its digital journey has just begun. As the cloud computing market evolves, users will become more sophisticated and will better understand the true uniqueness of cloud computing applications and cloud computing vendors.

From the Big Three in the public cloud to private cloud providers, these companies must coordinate more closely with users and take advantage of the opportunities that exist at all stages of the cloud computing transformation cycle.

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